Misconceptions and misinformation: The problems with Guideline Daily Amounts (GDAs) - February 2007
Dr Tim Lobstein, Jane Landon and Paul Lincoln
National Heart Forum
Download Available: GDA report (1.15 MB)
This report assesses the use of Guideline Daily Amounts (GDAs) on food and drink packages as a means of conveying nutritional information. It finds several areas of concern.
This use of percentage GDA signals on front-of-pack labelling has been promoted by some sections of the food industry as an alternative to a 'traffic light' signposting system recommended by the Food Standards Agency. This report is aimed at policy makers, food manufacturers and retailers and organisations and academics with an interest in public health nutrition.
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