At least five a day: Strategies to increase vegetable and fruit consumption

Author/Editor: Sharp, Imogen
Produced by: National Heart Forum, 1997
ISBN: 0 11 322002 2
Cost: £12.99

This report aims to stimulate positive action so that the 'at least five a day' vegetable and fruit goal in the UK becomes a reality.

It makes the case for a UK-wide strategy to increase vegetable and fruit intake levels and:

Examines current patterns of vegetable and fruit consumption in the UK
Explores the barriers to the 'at least five a day' goal, including attitudes, access and availability
Identifies practical ideas for action to increase consumption in the UK - at European, national and local level - by the food industry, government, health professionals and consumers.

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